Digital Marketing

Digital marketing, also called online marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, or web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.